Which political ideology do you most identify with?
How do you weigh the value of a good product against a company's lack of social commitment?
It is important for companies to align with their values, however, they do not need to have an opinion on every social issue. Actions speak louder than words, and consumers value authenticity and consistency.
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A public opinion is used to gauge how the public stands on certain issues, not to govern how a company or a person chooses to run their businesses. This falls under the core value of individualism, but could be tied to Free Enterprise, which all Americans share a belief in, just their opinions on how policy should be carried out differ.
